“You look pretty good for your age!” or “She looks good for an older woman!” “One should critically analyse compliments like these,” says Ulla Wannemacher, co-founder of RINGANA, because using words like these – be it unconsciously or deliberately – suggest that getting older is a problem. Why can’t people simply say: “You look great!”
It’s simply impossible to fight against age – so we have to finally learn to stop seeing life as a mountain whose peak we reach on our 29th birthday after which everything just goes downhill. Because women today are living for longer than ever before and they want to feel beautiful in every decade with no ifs and buts. So if we don’t want to fight aging itself but simply want to look as good as we feel, then we really do need to find a different term rather than anti-aging.
“RINGANA has therefore decided to avoid the term ‘anti-aging’ in future,” says Ulla Wannemacher. Because essentially, that is just as impossible as stopping
time itself.”
THE FACT IS, we need a term in keeping with the times. For RINGANA, that term is “ageless”. Because age doesn’t matter or, as actor Helen Mirren puts it: “We want to feel great and look good every day, whatever our age!”
HIGH – TECH WITH PLANT POWER
Although we cannot and don’t want to fight against getting older, we can certainly do without the visible signs of premature skin aging.
RINGANA’s FRESH anti wrinkle serum contains a special Vitamin A derivative that, unlike other retinoids, does not upset the skin in any way. It boosts cell renewal and stimulates the production of collagen and elastin. This substance is combined with bakuchiol, an antioxidant similar to retinol, as well as with nigella and olive leaf extracts that combat cell-destroying free radicals.
For the best possible result, combine the Anti-Wrinkle Serum with RINGANA ADDS effect. The latter’s in gredients include a special microalga as a high-performance wrinkle smoother. That gives your skin an intense mix of active substances. What you get: the highest concen tration of active ingredients for maxi – mum effect and visible results.